For too long, brands have been faking authenticity in an attempt to serve their audience a “perfect” version of reality. And yet, we know that it’s the stories told with nuance and honesty that truly resonate. 

Founded in 2015 by Amy Fletcher, Anecdote is a full service casting consultancy rooted in character, integrity and deep cultural knowledge. Together with our global street team, we connect brands to the right talent, working intuitively and instinctively to offer a distinct take on local and global concepts while anticipating the future needs of our collaborators. Through our community of real people, models, influencers and undiscovered talent we help brands tell stories that inspire and captivate audiences.